The ROI Lie
You read the book. Now put the ideas to work.
The ROI Lie challenges the way organizations define and measure the value of transformation. If the ideas raised questions about how your organization is investing, changing, or measuring success, let's take the conversation further.
Ways to Work With Us
Four ways to bring the ideas from The ROI Lie into your organization.
Book a Keynote
Bring The ROI Lie to your conference, leadership team, association, or company event. Vincent and Ilana challenge conventional transformation thinking and give leaders practical ways to rethink value, capacity, and execution.
Executive Working Session
Move from reading to application. We'll work with your executive team, board, finance organization, or transformation leaders to apply the book's ideas to a real challenge facing your organization.
Run a Workshop
Put the frameworks to work in a hands-on session built around your organization's challenges. Your team leaves with practical tools for making better transformation decisions and measuring what matters.
Bulk Books for Your Team
Put the same ideas into the hands of your leadership team. Ask us about bulk copies for executive off-sites, conferences, leadership programs, professional development, and organizational events.
About the Book
Transformation has a measurement problem.
Organizations spend enormous amounts of money on transformation and then ask whether the investment produced an acceptable ROI. That question often misses the value transformation was supposed to create in the first place.
What capacity did the change return to the organization, and what can the organization now do that it couldn't do before?
The ROI Lie gives leaders practical ways to understand whether transformation is strengthening the organization's capacity to operate, control, compete, and grow.
About the Authors
Vincent Messina
Vincent Messina has spent more than 25 years on the vendor side of enterprise transformation, working with organizations making consequential technology and change investments. He has seen where buyer expectations, vendor promises, implementation realities, and measures of success collide. Through Attention Shift Operating Strategies, he helps technology companies build go-to-market strategies around how buyers actually make decisions and realize value.
Ilana Esterrich
Ilana Esterrich is a three-time CFO and senior finance and strategy executive with more than 30 years of experience across mission-driven organizations, consulting, national security, and Fortune 500 companies. She has evaluated transformation investments, led organizational change, and owned the results after implementation. Through Attention Shift Operating Strategies, she helps leaders rethink how transformation creates value and organizational capacity.
What are you trying to change?
Whether you're planning an event, wrestling with a transformation, developing your leadership team, or simply want to continue the conversation sparked by the book, tell us what you're working on.